We all know the importance of social media in both generating new clients and engaging your current gym members. And we also know how important visuals are in generating quality content. So while Facebook and Twitter get the most attention when it comes to social media, Instagram can also be a powerful tool in growing your Crossfit box. Here are some tips to help you best utilize this app:
- Accessibility- Make sure your website's home page contains a link to your Instagram page. Include it in either the header or footer of the page along with links to all of your gym's other social media outlets.
- Constant Variance- Your workouts are constantly varied (functional movement performance at a high intensity), and your Instagram should be as well. Use pictures and videos, workouts and down time, coaches and athletes. Give the people viewing your page a comprehensive view of your box.
- Inclusivity- Resist the urge to focus on the feats of your highest-level athletes. Not only is this not going to bring new clients through the door, it could even intimidate them and push them away. Make sure the focus is on all of your athletes. Use Instagram to celebrate accomplishments and achievements on all levels.
-Personality- Make it fun! Include some social events and goofing off to show that your box is about more than just training. Show people that members of your gym will get fit and have fun doing it.
Keep these points in mind when creating Instagram content, and keep following along for more ways to enhance your Crossfit gym's marketing strategies.
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